Zoom in by Paul Sakuma/AP
Netflix has supported its service from his unpopular plan in two parts - one send for video streaming, and one for DVDs by mail. CEO Reed Hastings is gesturing in this file photo.
Paul Sakuma/APNetflix has supported its service from his unpopular plan in two parts - one send for video streaming, and one for DVDs by mail. CEO Reed Hastings is gesturing in this file photo.
Bowing to share anger and confusion about its movement its streaming and video DVD deals is Netflix, reverse grain layer plan on DVDs by post about a new service called "Qwikster." News of backpedaling movement was released early Monday on the company blog.
Netflix had announced in July the separation if also an increase in prices for customers, the videos on the company's streaming service as outlined also DVDs by mail to receive it. The basic price for the two combined services a rate increase, which remains effectively went from $10 to $16-.
The decision, the services divided was wildly unpopular at Netflix subscribers. In response to the announcement on Facebook, aptly called Willie Williams customers in a way agreed with 1,877 people:
Individually, your DVD and steaming services offer not enough to justify their costs. As a bundled they complement each other and the value of the Netflix service wonderfully made. Newer versions, you could pretty much in time view DVDs. Streaming allowed for the display of the older catalog of movies that come when you but may not remember, value of waiting for the mail arrived....
By sharing these services, I am afraid that you are weakened Netflix as a service and then the brand. Together these services Netflix made a success, separately you lack the availability and prices of the competition.
For whatever reason, this does not in the offices of the Netflix evidence - and when the company said it would be branding the new DVD service as Qwikster, joined the plan with ridicule. Within days, the term "Qwikster" began as the 2010 Word for "New Coke" - Coca-Cola unfortunate replacement for its flagship product.
Think if you like Crystal Pepsi or Apple's "Lisa" computer - you can see curious similar company missteps - a short list, and old TV ads, view on the site grow. And here at NPR, we this slideshow of fat, and sometimes incorrectly, created attempts "Re-branding":
Netflix customers welcomed the "Qwikster" messages keep their promises to the total terminate their membership to rivalisierenden video streaming service from Amazon, Hulu and others. And with time came the Middle September switch, Netflix announced that it had lost an estimated 1 million subscribers.
Two attempts to limit the damage - admission by CEO Reed Hastings, the Netflix failed, the good changes, and the renaming of its DVD-by-mail service than to communicate Qwikster - the customer failed to appease.
And less than one month after the new plans were, Hastings announced that give up Netflix, the plan would separate in a blog post, read the partial:
It is clear that for many of our sites, members would make two things, so we to go to keep Netflix as a place for the streaming and DVDs.
This means no change: a Web site, an account password... that is, no Qwikster.
While some customers to make happy these messages, remains the new prices announced in July in force. Monday, Hastings, confirmed that the price increase of less than 60 percent "necessary."
Increase the size of APA screenshot shows Qwikster.com, the unfortunate DVD mailing service, the Netflix Monday set.
LDA screenshot shows Qwikster.com, the unfortunate DVD mailing service, the Netflix Monday set.
In addition to the loss of subscribers Netflix has seen more than half of their value since July losing shares. After news spread Monday this Qwikster past, the share of "$ 8,63 or 7.4 percent to $125,84 trade to climb as high as $128.50, morning rose after the AP" soon were part of Netflix.
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