Google co-founder and CEO Larry page made it clear on Thursday has high expectations for the company for its new social-networking site Google +.
During a conference call the company's third quarter financial results page outlined significant implications he sees Google + on the company.
"Our ultimate goal is to transform the whole Google experience-so almost by chance nice easy, because we understand it immediately deliver what you want and can", he said.
"This means baking identity and Exchange in all of our products, so that we build a real relationship with our users." Exchange on the Web be like the release in real life over all your stuff. You better, more relevant search results and view must, "he added."
Although it clearly since its launch in June, that Google + is an important initiative on Google, latest comments leave no doubt page, which is a lot riding on the success of social-networking site.
"Think about it this way: last quarter, we delivered"Plus"and now we ship the part of Google," he said.
Of course, now comes the hard part: development Google + in a way that a critical mass of users to achieve and makes it a real contender on Facebook.
Although page much excitement on Thursday about the fact expressed, that Google + has topped now 40 million members, success is sure.
Finally, Facebook has more than 800 million members, and its growth shows no signs of slowing down down-- on the contrary. And since the launch of Google, Facebook has new and updated features have been aggressive.
Some industry observers have pointed out that Google + functions requires that a clear differentiation from Facebook, be it as unique functionality, which is enough to hundreds of millions of people to make the command prompt, forcing their preferred social network.
A Google engineer named Steve Yegge this week incorrectly publicly published a post in which some sharp criticism of Google +, called it matched much of "A knee-jerk reaction, a study in short term thinking", because it lacks a strong developer platform.
Data analytics company Chitika recently released results of a study which showed that Google + traffic has deflated, came after after a bit of social networking service from a limited beta on Sept. 20, and back please use had level always publicly available.
In short, the consensus appears that Google + risk runs the millions of people, at the end as a good social-networking site, but that come with Facebook's position in the market not close.
In this scenario would Google + lag behind the big vision, the page for it has painted on Thursday. Google would leave a lot of online data, which is for the Google search engine, from the growing threat of Facebook as advertising competitor, as a close partner of Microsoft, as well as the gatekeeper.
In the coming year, it will be interesting to see, Google, Google + to make the page the vast service sieht-- and that the company needs.
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